One week after my app going free

Downloads, reviews and revenue

Hey, listen!

Last week I wrote about my app going free for 24h.

These are the results one week later.

So it’s been a week after I told you how crazy my app went in downloads.

So, a week later, am I swimming in money?

Ok, not at all.

Let’s break down a little bit some data.

These are the app downloads:

My app used to have 1-5 downloads a day, and after the AppAdvice event, looks like it’s stablished at 20-30 daily units.

I’m quite happy with this result.

The ASO expert, Steve Young says that you need to focus first on getting downloads.

Once you have 20-25 daily, you can start focusing on optimizing your funnel.

So that will be my focus in next weeks: changing the onboarding, making it longer and personalized to the user, do A/B test with paywall configurations, etc…

As you can see, in revenue terms, I have so much room for improvement:

Not gonna lie, to be honest, I was expecting way more sales than that.

Now, I have an app with decent daily downloads and a pretty good ratings amount:

I use Astro for tracking keywords and ratings — and it’s 30% during Black Friday

Therefore, it’s time to work in increasing the conversions.

See you next week!

Juanjo

Get an AI Identifier app directly on the App Store and start monetizing 👇