I boosted conversion 157% just tweaking the copy

Or at least that's what I could find out

Hey, listen!

I’m having more sales lately.

I didn’t pay enough attention as I thought it was a small spike.

The spike continued for 45 days so far.

I researched what could cause this blessed anomaly…

This was a low-profile week. I caught a flu just after coming from vacations and I was dying in horizontal position for few days 🤒

Me with flu celebrating reaching 5k followers on 𝕏! 🥳

Reading habit

I’ve been for a while starting and consolidating a daily reading habit.

It’s important to take it easy in the beginning, so I’m aiming for a 15-30 minutes read.

When I was kid I wasn’t a huge reader — I think mostly because the mandatory readings at school were damn boring.

But I liked reading what I care about and liked. Things like The Hobbit, LOTR, Harry Potter, videogames magazines, etc…

What I care about now is marketing, personal growth, business, healthy lifestyle… so I am enjoying reading again.

So far I’ve read:

• The Stolen Focus by Johann Hari

• Why We Sleep by Mathew Walker

• Make by Pieter Levels

• Influence by Cialdini

• Ikigai by Hector García

• The Alchemist by Paulo Coelho

Applying lessons

And I also read two books written by the best copywriter in the Spanish language, Isra Bravo:

• Escribo para follar

• Storytelling Salvaje

Sorry for the non Spanish speakers, but they are only written in Cervantes’ language.

And this is what this issue is about: how I applied the copywriting lessons that I learnt in my landing page.

The two lessons that concern us today are:

Lesson 1:

Empathy is the first essential element for writing stories that generate millions in sales. You have to be able to get out of your own head and into the other person’s.

Lesson 2:

You have to craft a brand story. Your story is unique, and no matter how ordinary it may seem, it’s not. Never.

In June 27th, I thought I could apply that to the “About me” section

The hero’s journey

As you know, if you’ve been in this newsletter for a while (if not check this issue out), I haven’t always been a programmer.

So I thought I could leverage my background and my path to connect the dots backwards, creating my brand story and my little hero’s journey.

Thus, I tweaked my kind of generic “About me” section 👇

The pizza was delicious, even with my taste buds burnt.

Analyzing data

I didn’t make any major changes in my product, nor paying for ads or other special marketing campaigns.

Nonetheless, I’ve experienced a substantial increment in sales—actually August was my all-time-high making $2888 with WrapFast.

I started researching for a pattern to understand this growth, and then I discovered the about me commit.

I compared the sales in the 44 days period from 27th June until today versus the 44 days before it:

If I maintain this growth for a whole year, I’ll pay a flight to Spain for every subscriber, and we’ll have pulpo 🐙, tortilla, jamón and beers 🍻

I also compared another metric in the same time period, the dollar per visitor:

• Before: 🟢5.91K visitors, 🔴$0.35 per visitor

• After: 🔴4.16K visitors, 🟢$0.90 per visitor

That’s a massive increase of 157% 🤯

If only the gross revenue were increased, I could think that it was due to the proportional increase of my audience.

But, the dollar per visitor states another reality: less visitors and way more sales.

So I think I can determine this little tweak worked somehow.

What’s your opinion? And… do you have any good reading recommendations?

See you next week! 🫡

Juanjo